Blobbo is a squishy, independent audit for a brand-new auction. We read account structure, context hints, bids, wasted spend, and creative gaps — then a person reviews every recommendation before anything changes. Built for B2B SaaS marketers and PPC agencies testing the channel.
Blobbo is an independent tool. It is not an official OpenAI product, and we are not an OpenAI partner or reseller.
The problem
ChatGPT Ads is no longer a closed pilot. Self-serve Ads Manager opened on 5 May 2026, and OpenAI said the platform had reached a $1 billion annualized revenue run rate by 31 August 2026, with tens of thousands of advertisers. The buying model is still new: context hints are not keywords, starting bids are a guess, and a large share of early testers did not stay.
OpenAI’s Ads Help Center recommends starting cost-per-click campaigns with a maximum bid of $3–$5 per click, and says Ads Manager may show bid-strength guidance if a bid looks uncompetitive or may limit delivery.
Advertisers set context hints that describe conversations, topics, or keywords where an ad may be relevant. OpenAI says these hints help guide matching, but they are not exact-match keywords and do not guarantee delivery in specific conversations.
Search Engine Land, citing AdClarity data on U.S. ChatGPT ads from 13 April through 31 August 2026, reported that about one in three advertisers who tried the channel were not still running ads in August. Monthly active advertisers grew from 839 in April to 17,934 in August, while weekly impressions stayed roughly flat at about 390 million — more buyers, not much more inventory.
The free audit
This is a diagnostic, not a managed-service pitch deck. You get a written report on the parts of ChatGPT Ads that are easy to get wrong in the first weeks.
How campaigns, ad groups, budgets, and objectives are split — and whether similar intent is competing with itself.
Whether hints describe real buyer conversations clearly enough to guide matching, without pretending they are exact keywords.
Your max CPC or CPM bids compared with OpenAI’s published $3–$5 CPC starting guidance and any bid-strength signals in Ads Manager.
Ad groups or ads that spend without conversions, thin delivery, or obvious mismatches between hint, creative, and landing page.
Missing or weak chat-card titles, body copy, images, and destinations relative to the conversations you are trying to enter.
How it works
Tell us who you are, your site, and whether you are already spending. If you are not running ads yet, we will review your planned setup.
We will email you to connect a ChatGPT Ads Advertiser API key or walk through Ads Manager with you. We only read campaign, ad group, ad, and insights data. We do not change bids, budgets, or creatives in the audit.
You receive a written report with specific, approved recommendations. If you later use Blobbo on a paid plan, suggested changes still require a person’s sign-off before anything is applied.
Pricing
These prices are for the pilot. They may change. There is no official OpenAI partnership, and paying us does not affect delivery in ChatGPT.
One-time account review
per month, per ad account
per month, multi-account
FAQ
No. Blobbo is an independent product. We are not affiliated with, endorsed by, or partnered with OpenAI. ChatGPT and ChatGPT Ads are trademarks of OpenAI. Advertisers buy media directly from OpenAI at ads.openai.com.
For a live-account audit, yes — or we can review the account with you in Ads Manager. OpenAI documents that advertisers can create an Advertiser API key in Ads Manager settings and use it to read campaigns, ads, and insights. See the Advertiser API overview.
Not during the free audit. The audit is read-only. Paid plans may propose bid, budget, hint, or creative changes; those recommendations are reviewed by a person and applied only with your approval.
B2B SaaS marketers and PPC agencies that are already testing ChatGPT Ads, or are about to. Search Engine Land’s AdClarity analysis found that software-for-work brands made up 57 of the top 100 U.S. advertisers in the period it studied — so this channel is already skewed toward the kind of accounts we know how to read.
OpenAI says Ads Manager Beta reporting includes impressions, clicks, spend, CTR, average CPC, average CPM, and conversions, but spend insights may be delayed 7–8 hours. A displayed spend of zero does not necessarily mean no charges have accrued. We take that lag into account when we read the account. Source: OpenAI Help Center.
No. $249/month per ad account and $499/month for the agency plan are early-access pilot prices and may change. The free audit stays free for this pilot.